About

I'm an award-winning senior producer and journalist making editorial, branded and documentary work across the Gulf and the UK. Dubai based, globally curious.

Eighteen years in, what I do hasn't really changed: I find the story, then build the machine that gets it made. That has meant daily highlight films for the COP28 Presidency inside the Blue Zone, two documentary series for the Enhanced Games alongside explainer videos and full social production, campaigns for Cartier and Atlantis The Royal, and—before all of that—producing the live shows and social output at ITV Daytime, where our platforms passed a billion video views in a single year.

I started in newsrooms. Radio first, then regional television, before landing roles in national daytime and entertainment. Journalism is still the part I lean on hardest: knowing which question opens somebody up, knowing what a piece is actually about, knowing when to stop. The digital expertise and production craft came after, and those skills combined are what let me take an ambitious idea and land it on schedule, on budget and on time.

Based in Dubai for the past three years, the location may be different but the work remains the same — executive producing documentary, high-end film and branded work for global commercial and corporate clients. I know both markets properly: the UK from fifteen years inside its broadcasters, and the GCC from living and working here, which matters more than people expect when a shoot needs permits, crew and talent at short notice.

I'd love to hear what you're working on and see if I can help.